Reel · 2024
SELECTED
WORK &
CASE STUDIES
Ten years. Eight hundred campaigns. One reel library built for brands that refuse to be ignored.
22 in-house creatives
380+ brands served
14 festival placements
9 days avg. turnaround
The Reel Library
Work, organized by category — so you can find the campaign closest to yours.
From DTC apparel to enterprise SaaS, hospitality to advocacy, athlete stories to luxury goods — every project below was briefed, shot, and finished by the same 22-person crew in Brooklyn, Los Angeles, and Lisbon.
1,847 projects and counting. Browse the full archive by category, year, or platform.
See the Full Reel Library →Featured Case Study · DTC Apparel
Away — "The Carry-On Story." A four-minute brand film, shot in eleven countries, finished in twelve days.
The Brief
Away came to us with a problem: their existing brand film had been shot in-studio, in soft daylight, with models. It looked like every other luggage brand. The new CMO wanted a master cut that felt like a documentary — real travelers, real airports, the small friction of moving through the world with a bag you actually trust.
The Approach
We deployed two directors across eleven cities over a sixteen-day window, shooting on RED Komodo with vintage Cooke S4 glass. The 7-phase Brief-to-Broadcast framework collapsed the usual three rounds of revisions into one. Every frame was color-graded in-house by our senior colorist.
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01
Discovery & Brief
A two-day workshop with Away's CMO and brand team to translate the strategic brief into a treatment, a shot list, and a delivery matrix covering every platform the master cut would be atomized into.
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02
Pre-Production
Eleven-city location scouting, casting of fifteen real travelers (no professional actors), permitting, and a single unified production schedule. All travel logistics run by our in-house production managers.
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03
Principal Photography
Sixteen shoot days across two continents. RED Komodo + Cooke S4 glass. Two directors working in parallel. 84 hours of raw footage delivered to our senior editor every evening through the client portal.
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04
Post & Finish
In-house edit, in-house color grade, original score composed by a Brooklyn-based composer. Master cut locked in nine business days. Atomized into twelve platform-native deliverables — :60, :30, :15, :06, plus 1:1 and 9:16 re-cuts.
The Outcome
The four-minute master cut became the centerpiece of Away's 2024 holiday campaign and the embedded hero on their homepage. It is, by client-reported metrics, the highest-recall asset in their paid social rotation — a 3.4x lift in brand recall measured against their previous brand film.
Brief a Project Like This →Behind the Work
Twenty-two full-time creatives. No subcontractors. Cinema-grade kit on every shoot.
Eight directors. Six DPs. Six editors. Producers, ACs, gaffers, and a senior colorist — all on payroll, all under one roof. The crew you meet in pre-production is the crew on set.
By the Numbers
The track record a procurement lead actually opens a spreadsheet for.
380+
Brands served across nine countries since 2014 — including Shopify, Away, Bombas, and Athletic Brewing.
1,847
Projects completed between 2014 and 2024. Concept, crew, shoot, and post — handled in-house.
94%
Client retention rate measured across repeat engagements since 2019.
14
International festival placements — Tribeca X, Chicago Brand Film Festival, VidSummit, Vimeo Staff Picks.
Trusted by 380+ brands since 2014
SHOPIFY
AWAY
BOMBAS
ATHLETIC BREWING
Featured in Adweek's "10 Production Studios to Watch" (2022) and Shots.net's "Creative Pool" (2023). Winner — Production Company of the Year, 2023 Digital Marketing Awards.
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